Burger King announced its 1997 Nascar Burger King Race Team, which includes an exclusive multi-year sponsorship with seven-time Winston Cup race series champion Dale Earnhardt. Mr. Earnhardt will endorse the Burger King brand and its products in national advertising and local promotions and he will be featured in Nascar-related premium items. This is Burger King's third year conducting a Nascar promotion. Promotions will coincide with the start of the Nascar season in February in Daytona.
Copyright January 1997, Crain Communications Inc.