Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BK counters McDonald's promotion

Published on .

Burger King Corp., Miami, broke two news spots Feb. 1 offering a Big King for 99 cents, countering a McDonald's Corp.'s Big Mac Winter Olympics promotion launched Jan. 30 offering two Big Macs for $2. Ammirati Puris Lintas, New York, handles TV for the BK offer. DDB Needham Worldwide, Chicago, produced TV for the McDonald's promotion.

Copyright February 1998, Crain Communications Inc.

In this article:
Most Popular