BK counters McDonald's promotion

Published on .

Burger King Corp., Miami, broke two news spots Feb. 1 offering a Big King for 99 cents, countering a McDonald's Corp.'s Big Mac Winter Olympics promotion launched Jan. 30 offering two Big Macs for $2. Ammirati Puris Lintas, New York, handles TV for the BK offer. DDB Needham Worldwide, Chicago, produced TV for the McDonald's promotion.

Copyright February 1998, Crain Communications Inc.

Most Popular
In this article: