Burger King Corp., Miami, broke two news spots Feb. 1 offering a Big King for 99 cents, countering a McDonald's Corp.'s Big Mac Winter Olympics promotion launched Jan. 30 offering two Big Macs for $2. Ammirati Puris Lintas, New York, handles TV for the BK offer. DDB
Needham Worldwide, Chicago, produced TV for the McDonald's promotion.
Copyright February 1998, Crain Communications Inc.