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BK eyes Harry Potter for toy promotion

Published on .

Burger King Corp. is close to signing a deal for the hotly pursued "Harry Potter" franchise. The deal would be the first U.S. toy promotion linked to the upcoming movie based on the best-selling children's books. The promotion is said to be planned in conjunction with the summer 2001 release of the Warner Bros.' film "Harry Potter & the Sorcerer's Stone."

Copyright March 2000, Crain Communications Inc.

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