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BK readies Chicken Club

Published on .

Burger King Corp., Miami, is slated to launch the Chicken Club nationwide next month. The sandwich contains a fried chicken cutlet, bacon, cheese, lettuce and tomato. Promotional prices will be determined at the local level, said an executive familiar with the plans. Ammirati Puris Lintas, New York, is the chain's agency of record. Burger King declined to comment on the new product.

Copyright September 1999, Crain Communications Inc.

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