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BK 'solid' with Lowe Lintas

Published on .

Burger King Corp. Senior VP-Marketing Stefan Bomhard late last week categorically denied speculation that Lowe Lintas & Partners Worldwide, New York, agency on its $400 million national account, had been terminated or faced a review. In a statement, he said, "We have a solid relationship with Lowe Lintas & Partners." The speculation followed a news release from recently named BK western regional shop Odiorne Wilde Narraway & Partners, San Francisco, that its effort for the 99¢ XL Deluxe Burger was slated to roll out to the company's three other regions. Odiorne executives were unavailable for comment at deadline.

Copyright August 2000, Crain Communications Inc.

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