BK sticks with Coke, Dr Pepper

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Burger King Corp., Miami, has chosen to keep Coca-Cola Co. and Dr Pepper/Seven Up as its North American beverage suppliers after five months of talks that included pitches from Pepsi-Cola Co. The nation's No. 2 burger chain signed what is roughly a 10-year deal with the beverage companies today at its annual franchisee meeting. The contract takes effect Oct. 1, 2000. 9This is a landmark moment for the future of the Burger King brand,9 James Watkins, senior VP-marketing, told Advertising Age.

Copyright April 1999, Crain Communications Inc.

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