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BK testing Icee as milk shake replacement

Published on .

Burger King Corp. this summer is expanding to 250 restaurants in various markets a test of Icee, a frozen carbonated soft drink, with an eye toward replacing its labor-intensive milk shakes. The move comes from an alliance formed last December between Burger King's soft-drink supplier, Coca-Cola Co., and Icee, a division of J&J Snack Foods, a J&J spokesman said. Burger King executives could not be reached by press time. Icees are currently sold in Kmart stores, convenience stores and other

Copyright May 1998, Crain Communications Inc.

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