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BK wins promo deal for Fox's 'Anastasia'

Published on .

Twentieth Century Fox Film Corp. has signed Burger King Corp. as the fast-food promo partner for "Anastasia," the first animated feature to come out of the new Fox Animation Studios. The film will hit in November 1997. Burger King is committed to a six-week, kid-targeted promotion, supported with $20 million in media.

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