NetNoir's Blackshopping.com, San Francisco, launches its first advertising through radio spots Nov. 29 on urban contemporary stations in eight major markets. Included in the radio buy are the Radio One network and KISS-FM, New York. Spots feature slice-of-life situations where customers visiting Blackshop-ping.com find the right mix of Afro-centric, hip-hop and general merchandise over the Internet for Christmas and Kwanzaa gift-giving. Prime Access, New York, handles.
Copyright November 1999, Crain Communications Inc.