Another blast

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Baskin-Robbins will launch its new Chocolate Blast ice cream beverage with a $10 million ad campaign in 40 markets on April 29 from Highway One Communications, Los Angeles. The product is the newest flavor in Baskin-Robbins "Blast" line of ice cream beverages. The spot has a public service announcement feel and tells the story of a young man with an addiction--to chocolate.

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