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Blau Marketing to unveil new Internet marketing system

Published on .

At the Direct Marketing Association Conference in Chicago Oct. 5, Blau Marketing Technologies will unveil a new system for generating and printing customized mass marketing campaigns based on individual users' Web activity.

Blau's Internet Marketing Server will use Moore's Variable Color Imaging System "Web-to-One" interface to track individual behavior on the Web, store the information in a database then use the data to develop personalized printed brochures for direct mailing campaigns.

Copyright October 1997, Crain Communications Inc.

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