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Blau offers Net database service

Published on .

Blau Marketing Technologies, Fairfield, Conn., introduced Internet Marketing Server at the Direct Marketing Association convention in New Orleans. The service, developed with IBM Corp., allows database marketers to weave in real-time data from Web sites into files for data they use in traditional direct campaigns.

Clients using the technology look at a site visitor's activity during each session; the technology depends on the user either registering on the site or bookmarking it, and can provide data on individuals without identifying their names. That way, even an anonymous visitor who's been to the site twice can be targeted with marketing content, said Charlie Tarzian, president of Blau/Coyote Technologies.

Copyright October 1996, Crain Communications Inc.

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