Blistex unveils herbal balm

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Blistex, Oak Brook, Ill., plans a $5 million print campaign this December for its new Herbal Answer, a lip balm containing herbal extracts that hits stores this month. The campaign from Merritt-Clapp, New York, will run through February in publications such as Ladies' Home Journal, McCall's and Prevention.

Copyright August 1999, Crain Communications Inc.

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