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Blockbuster awards $150 mil account to Doner

Published on .

Blockbuster Entertainmentawarded its estimated $150 million-plus account to W.B. Doner & Co., Southfield, Mich., said executives close the marketer. Doner, which has been working with Blockbuster on a project basis, has nabbed the account from Young & Rubicam, New York. Doner declined comment; Y&R confirmed it no longer handles the account.

Copyright October 1998, Crain Communications Inc.

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