Blockbuster Entertainmentawarded its estimated $150 million-plus account to W.B. Doner
& Co., Southfield, Mich., said executives close the marketer. Doner, which has been working with Blockbuster on a project basis, has nabbed the account from Young & Rubicam, New York. Doner declined comment; Y&R confirmed it no longer handles the account.
Copyright October 1998, Crain Communications Inc.