Blockbuster backs MTV awards

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Blockbuster Music, Fort Lauderdale, Fla., and MTV:Music Television, New York, both divisions of Viacom, will team up topromote this year's MTV Music Awards. Merchandise for the annual awards eventwill be available in 540 Blockbuster Music locations beginning this month.Select stores in 18 markets will conduct trip and ticket giveaways for the Sept.7 event in New York. The two companies also will host viewing parties at HardRock Cafes restaurants in Atlanta, Miami, Houston and San Diego.

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