BLOCKBUSTER ENTERTAINMENT

Published on .

Most Popular
Headquarters: Fort Lauderdale, Fla.

Leadership: H. Wayne Huizenga, chairman-CEO; Steven Berrard, vice chairman-president-chief operating officer; George D. Johnson Jr., president-domestic consumer division; Gerald Geddis, senior VP-domestic video; Gerald W.B. Weber, president-music division; Bill Burns, president-entertainment center division; Ramon Martin-Busutil, president-international division; Antonio Romero, president-New Leaf Entertainment.

Sales: Systemwide revenue to $2.9 billion in 1993.

Industry rankings: Leading video rental chain with 3,755 outlets in 48 states and 10 countries; third-largest U.S. music retailer with 521 Blockbuster Music stores, and another 20 joint venture Blockbuster-Virgin Megastores in U.S. and abroad.

Agency: D'Arcy Masius Benton & Bowles, St. Louis.

Recent success: Rollout of the Blockbuster Music brand and the current World Video Game Championship have helped position the company's emerging divisions.

Problem spot: High executive turnover; unsettled merger bid with Viacom.

1994 challenge: Decide direction on marketing and settle the Viacom situation.

Source: Advertising Age and company reports

In this article: