Blockbuster and Fruit of the Loom are co-promoting two summer music fests: the June 14 Fruit of the Loom CountryFest 97 and Blockbuster's RockFest 97 on June 21. Both events will be in Fort Worth, Texas. FOL and Blockbuster will schedule cross promotional activities allowing fans to get ticket information for both events through in-store promotions at Blockbuster's 4,200 music and video stores. Tickets are free at any Blockbuster store beginning March 1 with a $10 proof of purchase. Joint print advertising will break in the March 23 issue of Parade
in regional distribution that covers Texas, Oklahoma, Louisiana and Kansas. Sunwest Communications, Dallas, handles Blockbuster's regional advertising.
Copyright February 1997, Crain Communications Inc.