Blockbuster, which rents and sells movies and games, has entered an agreement with online entertainment site AtomFilms. Under the terms of the two-year deal, selected short-form digital content from AtomFilms
will be streamed to a co-branded area of blockbuster.com. Blockbuster said offering the digital content plays with its long-term strategy of renting movies that can be downloaded from its site.
Copyright February 2000, Crain Communications Inc.