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Blockbuster inks deal with AtomFilms

Published on .

Blockbuster, which rents and sells movies and games, has entered an agreement with online entertainment site AtomFilms. Under the terms of the two-year deal, selected short-form digital content from AtomFilms will be streamed to a co-branded area of blockbuster.com. Blockbuster said offering the digital content plays with its long-term strategy of renting movies that can be downloaded from its site.

Copyright February 2000, Crain Communications Inc.

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