will give away 1 million AT&T WorldNet CD-ROM launch discs as part of a "bonus box" for customers who rent three or more videos at once. Blockbuster will also display WorldNet software on its new releases wall. The agreement comes on the heels of Blockbuster's giveaway promotion offering copies of Sprint's Internet Passport software. Both sets of software link automatically to a co-branded site from Blockbuster and Lycos.
Copyright March 1997, Crain Communications Inc.