Blockbuster Entertainment Group has shuffled senior executives in a bid for international expansion. Gerry Geddis, formerly president-video, has been named president-worldwide operations, overseeing domestic and international video and music. The move resulted in two resignations: Ramon Martin-Busutil is out as president-international video, and longtime executive Gerry Weber has resigned as president-music. Replacing Mr. Geddis is Scott Barrett, formerly senior VP-operations/video, and replacing Mr. Weber is Jerry Comstock, formerly senior VP-operations/music.
Also, Blockbuster Music breaks a positioning campaign this week for its relaunch in Australia. The company operates two former Virgin Megastores, which it took control of earlier this year. The campaign, from J. Walter Thompson Co., Melbourne, will use celebrities Heather Locklear and Grant Show in two 30-second spots, radio, newspaper and outdoor. The campaign will run in Sydney, Melbourne and Adelaide.