The company has opened 17 rental stores to date. But, according to Marketing Director Lance Chao, the real push is yet to begin, with the company aiming for a minimum of 300 stores across the island.
Advertising is being handled by Bates advertising, with a 1997 budget of around $400,000. Chao said that bus panels have been the primary advertising method used so far.
Copyright October 1997, Crain Communications Inc.