Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Blockbusters in Wal-Mart

Published on .

Blockbuster Entertainment Group, Fort Lauderdale, Fla., this summer will begin testing video rental site tie-ins with Wal-Mart. A Blockbuster spokesman would not identify the number or location of outlets to be involved, but said the move would be similar to video rental outlets being tested in selected Sears stores. Blockbuster last month named William Fields, formerly exec VP at Wal-Mart, as its new CEO.

Most Popular
In this article: