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Bloomberg and CNET will co-brand properties

Published on .

Bloomberg L.P. and CNET have formed a strategic partnership to develop co-branded media properties. Already planned are News.com Investor, a targeted financial service for technology investors; Snap! Finance, a service for individual investors; and the Bloomberg/CNET Stock Indices, a series of stock indices to track performance in major technology sectors.

News.com Investor and Snap! Finance will be advertiser-supported free sites, with CNET responsible for primary sales efforts. Ad revenue will be shared between the two companies.

The agreement is a three-year deal during which Bloomberg will be the primary provider of financial news and data to News.com Investor and Snap! Finance. Bloomberg will also work exclusively with CNET to develop the financial information services. In a separate agreement, Bloomberg agreed that beginning in the second quarter, News.com technology news will be carried on Bloomberg system.

News.com is planned for debut in the first quarter of 1998 and Snap! Finance is planned for the second quarter.

Copyright February 1998, Crain Communications Inc.

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