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Bloomberg TV to offer interactive stock quotes

Published on .

Bloomberg TV and RespondTV, a provider of enhanced TV services, soon will launch an enhanced interactive TV feature during regular Bloomberg TV programming. Bloomberg viewers in homes with special set-top boxes will be able to get stock quotes on demand without leaving a program in progress. As a result of the deal, Bloomberg will develop new programming formats, targeted marketing and e-commerce opportunities.

Copyright December 1999, Crain Communications Inc.

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