Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Bloomingdale's ties with The Knot

Published on .

Bloomingdale's and Element Studios' The Knot launched an exclusive area to promote the retailers' bridal merchandise through The Knot area on America Online. While transactions won't be available online, those who visit The Knot can obtain information about bridal registry there. As part of the promotion, Bloomingdale's will distribute a branded Knot CD-ROM in all of its retail bridal registries across the country. There are 19 Bloomingdale's stores across the country.

Copyright December 1996, Crain Communications Inc.

Most Popular
In this article: