Bloomingdale's and Element Studios' The Knot launched an exclusive area to promote the retailers' bridal merchandise through The Knot area on America Online. While transactions won't be available online, those who visit The Knot can obtain information about bridal registry there. As part of the promotion, Bloomingdale's will distribute a branded Knot CD-ROM in all of its retail bridal registries across the country. There are 19 Bloomingdale's stores across the country.
Copyright December 1996, Crain Communications Inc.