Blue jeans overtake Chairman Mao jackets

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BEIJING -- Blue jeans have become the most popular item of clothing in Beijing. Some 78% of the more than 10 million residents under the age of 25 in Beijing wore blue jeans in 1996, according to a survey jointly conducted by the Beijing Youth Daily and the Beijing Yuanliu Investigation and Communication Co. Ltd.

Last year 61% of those surveyed aged 26-30 wore blue jeans and for the people aged 30-35 the rate is 53%. Blue jeans are even worn by older Chinese consumers. Ten percent of people aged 51-55 and 11% of those surveyed aged 56-60 admit to having worn blue jeans.

Wearing blue jeans increases with the level of education of those surveyed in Beijing. Residents with higher learning background had the highest rate at 50% while the usage for high school students and poly technical students who wore blue jeans last year was 40%. The rate for middle school students was 21% and for primary school students and pre- schooling children the rate was 15%, Beijing Youth Daily reports on January 15.

Copyright January 1997, Crain Communications Inc.

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