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Blue Shield narrows review

Published on .

Blue Shield of California, San Francisco, narrowed the review for its estimated $8 million consolidated direct and interactive account to Foote, Cone & Belding, San Francisco, and OgilvyOne, Los Angeles. Select Resources International, West Hollywood, Calif., is the consultant. Cohn & Wells, San Francisco, and Phelps Group, Santa Monica, Calif., previously handled.

Copyright February 1999, Crain Communications Inc.

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