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Bluelight.com eyes Hispanics

Published on .

Bluelight.com, Kmart Corp.'s San Francisco-based free Internet service provider, today launches a service aimed at Hispanic shoppers. Spanish-language CD-ROMs for the ISP will be distributed at Kmart stores. In connection with Yahoo!, BlueLight en Espanol users also can receive an e-mail account and an instant messaging service. Bluelight.com overall has signed up 4 million customers in less than nine months and is available in 96% of the U.S.

Copyright September 2000, Crain Communications Inc.

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