×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BlueLight spins demise of Spinway its way

Published on .

Kmart's BlueLight.com has acquired select assets of Spinway, the company that provided the infrastructure for BlueLight.com's free Internet service. Facing financial difficulties, Spinway, which as a company shut down December 1, allowed BlueLigt.com to acquire the select assets that would allow the retailer to continue to offer its Internet service, which now serves more than 5.2 million subscribers. While, financial details of the deal were not disclosed; under the terms of the deal, BlueLight will acquire all of the intellectual property and ISP facilities of Spinway, in addition to retaining a group of key employees, BlueLight said in a statement. Spinway provided Internet access to companies, which then offered free services to employees or customers. Yahoo! and NBC Internet use Spinway to offer free ISP services. BlueLight started offering Internet service in December 1999 as a marketing tool to bring Kmart shoppers online.

Copyright December 2000, Crain Communications Inc.

In this article:
Most Popular