BlueMountain.com, the free greeting card site owned by Excite@Home, today begins offering users the ability to buy and attach gifts to their online greeting cards. Through affiliations with retailers such as Martha Stewart and Walt Disney Co., BlueMountain.com users can select a gift or gift certificate and attach notification of that gift to the online card. The recipient receives both the online greeting and a link to information about the gift that is in the mail for delivery. Ever since Excite purchased BlueMountain in October 1999 for as much as $1 billion in cash and stock, it's been trying to leverage the site's audience for ad and e-commerce revenue.
Copyright December 2000, Crain Communications Inc.