BLUESTREAK UNVEILS NEW ONLINE AD TOOLS AND FORMATS

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(April 18, 2001) -- Online marketing technology firm Bluestreak, Newport, R.I., has launched Blueprints, a suite of ad formats and tools that aides in the creation of interactive ad campaigns. Rather than sending users to separate Web sites when they click on an ad, Blueprints-enabled rich media ads allow them to input data such as an e-mail address or survey response directly into the expanded ad space itself. -- Adrienne Mand

Copyright April 2001, Crain Communications Inc.

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