Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BM Squibb on Net

Published on .

Bristol-Myers Squibb, New York, will unveil a World Wide Web site this week featuring content appealing to women. Produced by Paramount Digital Entertainment, the site will embed product information about the company's lines of healthcare, beauty, and over-the-counter drugs within content areas covering on beauty, health, nutrition, art, and careers.

Most Popular
In this article: