The concert, which took place at the SXSW music conference in Austin, Texas, is thrown in support of independent music store owners and emerging BMG artists.
Bringing the event online "is all about promoting artists and driving traffic to Bugjuice," said Evan Harrison, product manager for BMG Online.
Artists' albums will be for sale at BMG's site Get
Music.com and at local participating record stores found through the site's store locator. BMG is also planning offline marketing events for the monthlong