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BMW backs stability system

Published on .

BMW of North America, Montvale, N.J., on June 2 rolls out a TV spot that shows off the responsiveness of its branded Dynamic Stability Control. The commercial depicts a BMW negotiating sudden encounters with the unexpected, such as a deer crossing the road, a child on a bicycle and a mother pushing a baby in a stroller. Publicis, New York, which handles BMW's eastern region, created the national spot.

Copyright May 1999, Crain Communications Inc.

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