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BMW breaks James Bond theme ads

Published on .

BMW of North America breaks national TV ads next week tied to its sponsorship of Metro-Goldwyn-Mayer's new James Bond movie "Tomorrow Never Dies." The movie opens Dec. 19. Fallon McElligott, Minneapolis, incorporated movie footage into three spots, four print spreads and a newspaper ad as part of the carmaker's estimated $5 million U.S. ad push running through mid-January. Secret agent Bond drives BMW's 750iL sedan or R 1200 Cruiser motorcycle in the spots. A print spread shows BMW's Z3 roadster, launched in the 1995 Bond movie "GoldenEye." The TV campaign will also run in Europe, Mexico and Australia, costing BMW an additional estimated $5 million to $10 million.

Copyright November 1997, Crain Communications Inc.

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