BMW to expand use of regional spots by Mendelsohn

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BMW of North America said two spots developed by Western regional agency Mendelsohn/Zien, Los Angeles, will be used by dealer groups in other parts of the U.S. The spots, showing the new 3-Series sedan, focus on safety features. Publicis/Bloom's New York and Dallas offices handle the other three dealer regions. Fallon McElligott, Minneapolis, is BMW's national agency.

Copyright November 1998, Crain Communications Inc.

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