BMW kicks off $50 mil 3 Series effort

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BMW of North America breaks its model-year 2000 campaign for the 3 Series coupe today with three new national TV spots. Spending for the campaign, which includes TV, print, outdoor and Internet banners, should equal the $50 million spent for 1999's 3-series, a BMW spokesman said. Creative is by Fallon McElligott, Minneapolis. Separately, BMW Motorcycles this month will break two national TV spots from Merkley Newman Harty, New York.

Copyright September 1999, Crain Communications Inc.

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