BMW MOVES LATIN AMERICAN BIZ INTO GREY

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RIO DE JANEIRO -- German automaker BMW has moved its advertising business in Latin America into Grey Global Group's Grey Worldwide, Sao Paulo from WPP Group's Ogilvy & Mather Worldwide's Sao Paulo shop Denison.

The regional business will be run from Grey's Brazil and Argentine shops. Joe Chicau, executive vice president at Grey in Brazil, said the agency is already working on the client's brand positioning after which the budget will be defined. -- Claudia Penteado

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