BMW North America Mini narrows review

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The Mini brand team at BMW of North America, Woodcliff Lake, N.J., today narrowed the list of eight contenders to the final four: Crispin Porter Bogusky, Miami; Suissa Miller, Santa Monica; and two New York shops--Kirshenbaum Bond & Partners and Mageotes Fertitta & Partners.

Presentations will be in early February with a decision on the winner of the new estimated $40-million account due by the end of February.

The other semifinalists were: Citron Haligman Bedecarre, San Francisco; Dimassimo, New York, Richards Group, Dallas and WondDoody, Los Angeles.

The retro-looking, new Mini goes on sale in the U.S. in the first quarter of 2002. It was last sold in the States in 1967.

Copyright December 2000, Crain Communications Inc.

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