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BMW opens TV push for 328i

Published on .

The first TV spot for BMW of North America's 328i luxury convertible breaks today. The monthlong, TV-only push will air nationally on cable, including CNN, ESPN and VH-1, and in 14 spot markets. Fallon McElligott, Minneapolis, handles. The spot, filmed in Australia, shows a dove saved from a falcon by flying into the BMW sedan's back seat.

Copyright April 1997, Crain Communications Inc.

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