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BMW selects agency for diversity efforts

Published on .

BMW of North America, Woodcliff Lake, N.J., picked African-American agency Washington Daniel Advertising, Chicago, after an agency search for a diversity shop. BMW didn't identify other contenders and said the agency's first mission is to create advertising intended for a diverse audience. BMW spent $227,000 in African-American media in 1998, but the carmaker said last year it had increased total ethnic spending by nearly 60%.

Copyright July 2000, Crain Communications Inc.

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