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BMW sends $30 mil acc'ts to Publicis/Bloom

Published on .

BMW of North America awarded dealer ad accounts for both its Eastern and Southern regions to Publicis/Bloom, New York and Dallas, worth about $30 million. And in Singapore, BMW awarded its $2 million account to M&C Saatchi's office there, from Ogilvy & Mather. It's the first car account won by M&C Saatchi.

Copyright November 1996, Crain Communications Inc.

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