BMW site is tops in survey

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The Web site of BMW of North America , Woodcliff Lake, N.J., was ranked tops overall with cybersurfers in a new consumer survey of 41 carmakers' sites. Automotive Marketing Consultants, San Diego, and Eisbrenner Public Relations, Troy, Mich., polled 300 consumers in late 1999 about manufacturers' sites in four categories--product data, pricing and purchasing info, site functionality, and overall site effectiveness. Volvo Cars of North America's site ranked second overall, and Toyota Motor Sales USA was third.

Copyright February 2000, Crain Communications Inc.

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