×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BMW & Swatch sponsor volleyball

Published on .

BMW motorcycles and Swatch watches have signed to multi-year sponsorship deals with the Association of Volleyball Professionals estimated in the mid-six figures. BMW will advertise on AVP broadcasts on NBC and Fox Sports Net and will execute a national sweepstakes promo. Swatch will also use TV ads. Integrated Sports International, East Rutherford, N.J., handles sponsorship sales for AVP.

Copyright May 1997, Crain Communications Inc.

In this article:
Most Popular