BMW motorcycles and Swatch watches have signed to multi-year sponsorship deals with the Association of Volleyball Professionals estimated in the mid-six figures. BMW will advertise on AVP broadcasts on NBC and Fox Sports Net and will execute a national sweepstakes promo. Swatch will also use TV ads. Integrated Sports International, East Rutherford, N.J., handles sponsorship sales for AVP.
Copyright May 1997, Crain Communications Inc.