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BMW uses togglethis.com for X5

Published on .

BMW of North America, Woodcliff Lake, N.J., will use a series of four interactive e-mails on (www.togglethis.com) as part of the launch of its new X5 sport-utility vehicle. Duffy Design & Interactive, a unit of BMW agency of record Fallon McElligott, Minneapolis, handled the assignment, which ends in mid-March. BMW also is kicking off a $15,000 sweepstakes on the Web site, promoting X5 test drives.

Copyright February 2000, Crain Communications Inc.

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