BMW of North America, Woodcliff Lake, N.J., will use a series of four interactive e-mails on (www.togglethis.com) as part of the launch of its new X5 sport-utility vehicle. Duffy Design & Interactive, a unit of BMW agency of record Fallon
McElligott, Minneapolis, handled the assignment, which ends in mid-March. BMW also is kicking off a $15,000 sweepstakes on the Web site, promoting X5 test drives.
Copyright February 2000, Crain Communications Inc.