Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Bob Garfield Blogs His New 'Listenomics' Project

The Book Will Be Written Online With Your Help

Published on .

A year ago, I wrote a long piece called "Listenomics" (registration required), about how open-source principles are already changing the economy and the society, and how the world of marketing is therefore being turned upside down. It was a sort of manifesto on consumer control, and it generated an enormous response. Well, now comes "Listenomics: the Book," which I'll be writing right here, in this space, over the next 18 months. With your help, I hope.
Most Popular
In this article: