BOB GARFIELD'S AD REVIEW: Wieners & losers

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The conventional wisdom for Super Bowl XXX was the Cowboys having the Steelers for lunch. Viewers will get lunchmeat, all right: two giant weenies and a bunch of baloney.

Lots of computer animation and Emmitt Smith up the middle were plenty predictable. But who would have guessed two separate advertisers would run $1.2 million commercials featuring the Wienermobile? At 27 feet long, the world's most illustrious mobile frankfurter will be used by Oscar Mayer Foods and Mail Boxes Etc., making it the game's second-biggest hot dog (right after Deion Sanders)--and one of the few genuine delights.

For who would have guessed, too, how lackluster the advertising would be? This was the year when not a single made-for-the-Super Bowl ad stood out with the epic quality, crystalline purity of brandedness or sheer entertainment value worthy of the most prominent ad venue in the world. The best spot of all, football-playing Clydesdales from DDB Needham Worldwide, Chicago, had been on the air for a month. And not a single commercial rated 4 stars.

See the full text of Garfield's review here.

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