BOB GARFIELD'S TOP CANNES PICKS

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DOG OF A CANNES PREDICTION
GARFIELD'S TOP PICK
Client: Ikea
Brand: Ikea
Title: Dog
Agency: Singapore Lowe

Wordless but wonderfully clear, the spot says nothing and everything about Ikea furniture.

BANNED IN BRITAIN
Client: Microsoft Corp.
Brand: Xbox
Title: Champagne
Agency: Bartle Bogle Hegarty, London

This ad was pulled and banned by regulators in the U.K. who felt it was too morbid for public airplay.

TOYOTA DOG
Client: Toyota
Brand: Celica Coupe
Title: Dog
Agency: Saatchi & Saatchi, Torrance, Calif.

It looks fast.

CAN-SMASHING BLISS
Client: PepsiCo
Brand: Pepsi
Title: Kung Fu
Agency: CLM BBDO, Issex les Moulineaux

Joining a can-crushing fraternity.

SLOPPY MARATHON
Client: Cup-a-Soup
Brand: Cup-a-Soup
Title: Marathon
Agency: Mother, London

Instant soup turns out not to be a practical marathon snack.

STOP THE MUSIC
Client: Heineken
Brand: Heineken
Title: Treat
Agency: Lowe, London

Heineken threatens to play a music commercial again and again if viewers don't purchase the beer.

THE LAXATIVE SPOT
Client: Ducolax
Brand: Ducolax laxative
Title: The Departure
Agency: Jean & Montmarin, Paris

A TV spot in which a toilet seat plays a starring role.

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