BOB GARFIELD SLAMS ROLLING STONES AS SUPER BOWL ACT

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Along with the Rolling Stones, ad critic Bob Garfield discusses the common mistakes made by marketers in their Super Bowl ads.
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NEW YORK (AdAge.com) -- The Rolling Stones, the band that created "Satisfaction," the ultimate anti-commercialism song in rock 'n' roll history, comes full circle with its appearance as the Super Bowl's halftime act, according to Ad Age critic Bob Garfield.

Video interview
Speaking in an interview on Ad Age TV Online, Mr. Garfield said, "It was a surprising choice but [the Rolling Stones] obviously have appeal to all demographics because they've been around since the early Jurassic period.

"For them as a band, this is the last surrender to commercialism," he said. "Next stop is Hollywood Squares. Any pretentions they have to art are gone and now they are just the ultimate commercialized pop act."

Mr. Garfield, who writes the weekly Ad Critic column in the print edition of Advertising Age, and has covered Super Bowl advertising for 24 years, is a nationally renowned authority on the subject. He returns for a second Ad Age TV Online interview on Monday to critique the commercials that were shown during the game.

Podcast
A separate, longer version of the Garfield interview is also available for podcast downloads on the Advertising Age podcast center on Apple's iTunes Music Store.

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