Track record: Coverage of $10 billion in potential prizes; payouts of $60 million.
Fact: Most companies offering prizes in promotions can easily afford to pay out big prizes, but individual departments are limited by their budgets and prefer to outsource payments.
Edge: An ability to quickly make real-time judgments and take accurate positions on odds.
Hot: Usage-oriented promotions like prepaid phone cards and movie tickets. Marketers give them away, and we contract to pay for the ones actually used.
Watch for: An explosion of Internet-based promotions allowing individuals to get